From Jezebel there's a post on retail renting, "A former camera store manager came forward to defend retail renting as a common tactic that helps drive sales. Retail renting is when a customer buys a pricey item like a prom dress with the intention of returning it later.
'In fact, last week I "rented" a $1900 lens from [the store.] Now, normally I actually "rent" lenses from a company that's equipped to do so. However, I needed the lens the next day and [the store] was my only option. As far as I'm concerned, its a victimless crime.
I guess what I'm trying to argue is that if its done correctly, its a victimless crime. The insiders do it in much worse fashion anyways. I would argue that if your willing to rent something, you might be willing to buy it (eventually). Allowing you to rent with me increases my chances of a sale. And that's what I really want.'"
